You're closer than you think.
You want a part of the practice that isn't tied to insurance: a direct-pay offering your clients book and pay for themselves. This page shows what it looks like to build that new line together, and where your online presence stands today.
Your private-pay evaluation rate is already on your fees page, with sessions at $100 to $150.
of AI answers we tested mention you, more than any competitor we checked.
inquiries a month don't book, mostly because insurance doesn't fit.
Your prices exist, voice professionals are already finding you, and people are already asking. What's missing is a clear path that invites them to choose direct pay. That's what we'd build.
Five steps to your direct-pay line.
- 01
Shape the offer together
We decide who it's for, what's included and how it's priced, starting from the rates you already charge. Your background as a singer and vocal coach sets you apart, so voice professionals are a natural place to start.
- 02
Give it a home
A dedicated direct-pay page on your site, with online booking and payment kept separate from your insurance billing.
- 03
Test it before we scale it
We share the offer with the people who already know you: your music studio's newsletter, past clients, and the inquiries insurance didn't fit. You see real demand before investing further.
- 04
Follow up automatically
A short email sequence for anyone who asks about direct pay but doesn't book right away, so good leads don't go cold while you're in session.
- 05
Watch it grow
A monthly report showing direct-pay bookings and where each one came from, so you can grow this line on purpose.
Why now works. Since you're moving, we'll do the address-dependent work (maps and directory listings) at your new location so it only happens once. The direct-pay line doesn't depend on your address, so we can start on it right away.
A good front door. No doorbell.
Great care. Quiet signal.
In under two years you built a clinic with five therapists, a full-time admin, and about 30 leads a month closing at 50%. The online footprint hasn't caught up with the care yet. Nothing is broken. The pieces just aren't connected.
| Area | Rating | What we found |
|---|---|---|
| Google Business Profile | Excellent | Claimed, verified and complete. 5.0 stars. Your number is text-capable. |
| Website | Needs work | Good content, slow on mobile, form-only booking, no tracking. |
| Map rank | Needs work | #1 at your own address, averaging 6th across the surrounding grid (24% visibility) for "speech pathologist near me." |
| On-site SEO | Needs work | Missing page descriptions, medical-practice schema, llms.txt, and a page for each client type. |
| Needs work | Appointment reminders only. No welcome series or follow-up for inquiries that didn't book. | |
| Reviews | Poor | 4 Google reviews, all five stars, none answered. About one new review every six months. |
| Citations | Poor | 6 of 32 directories list you correctly. 2 show a wrong address. No Facebook, X or Instagram profiles found. |
| Apple Maps | Poor | Listing exists but appears unclaimed. |
| Keywords | Poor | 28 organic keywords and about 2 search visits a month. |
| Google & Meta ads | Poor | No ads running. Not a priority until tracking is in place. |
| Google Display | N/A | Not recommended until analytics and conversion tracking exist. |
Established, with room to grow.
The Site Score measures whether a website produces business, not just whether it loads. Yours tells a good story and then stops. 70 and above is Thriving.
"Speech pathologist near me."
Google Maps, September 24, 2026. Every clinic in the top five has more reviews than you. Rank follows review volume and listing consistency more than quality of care.
| Rank | Business | Rating | Reviews |
|---|---|---|---|
| 01 | Boundless Speech and Language | 5.0 | 18 |
| 02 | Danielle M. Cirrone, Speech-Language Pathologist | 5.0 | 10 |
| 03 | Speak Live Play MY Speech Therapy | 5.0 | 36 |
| 04 | Chatterbox Speech Therapy | 5.0 | 8 |
| 05 | Los Angeles Speech & Language Therapy Center | 4.0 | 23 |
| 06 | Voice & Speech Therapy Center Inc. (you) | 5.0 | 4 |
| 07 | Pediatric Therapy Playhouse | 4.6 | 51 |
| 08 | Cayla Kurland Speech Pathology | 4.3 | 6 |
| 09 | Talking Tots L.A. | 5.0 | 1 |
| 10 | SLEA Therapies | 4.8 | 41 |
Let's shape the offer together.
On our next call, we'll go over the investment together and talk through what your direct-pay offer should look like.
Sources: Dekodi snapshot and local SEO audits, Google Maps grid scan, directory citation scan, Google Ads Transparency Center, Meta Ad Library, and AI search visibility checks, all run September 24, 2026. Figures reflect that date.